HVEG Brands Group
Who we are
HVEG Brands is the creative hub for our distinctive consumer labels. While the wider Group provides the overarching structure, our focus here is entirely on building, scaling, and nurturing unique brands. From lifestyle and fashion to underwear and everyday essentials, every single brand carries its own identity, audience, and story.
Our portfolio includes household names like Mexx, Fred de la Bretoniere, Shabbies Amsterdam, Bamboo Basics, MAGIC Bodyfashion, and Sassa. Although these labels operate independently, they actively complement one another as we champion collaboration over competition. Each brand also works from its own location, preserving its unique culture and character while remaining deeply connected to the wider collective.
Our portfolio includes household names like Mexx, Fred de la Bretoniere, Shabbies Amsterdam, Bamboo Basics, MAGIC Bodyfashion, and Sassa. Although these labels operate independently, they actively complement one another as we champion collaboration over competition. Each brand also works from its own location, preserving its unique culture and character while remaining deeply connected to the wider collective.
Behind every label is a dedicated team of specialists. Brand managers, designers, and digital experts drive their individual brands forward, yet regularly connect to share ideas on materials, market opportunities, and fresh innovations. By exchanging this expertise, we keep each other inspired and ensure our entire portfolio thrives.
From design to supply chain: how our teams are structured
At HVEG Brands, we believe that the best results come from true collaboration. Each brand has its own specialists in design, marketing, e-commerce, and operations driving daily growth, but we encourage each other to look beyond the boundaries of our immediate teams.
There is a natural exchange of ideas across the group, with teams regularly connecting to share insights on sustainable materials, consumer trends, and digital innovations. This cross-pollination means our brands do not just rely on their own expertise, but actively draw on the collective brainpower of the entire organisation. We inspire one another, celebrate shared successes, and tackle challenges together.
This energy extends far beyond the individual labels, as our central HVEG Group teams play an essential role in keeping everything moving forward. By combining our strengths and sharing knowledge so freely, we ensure that every brand in our portfolio continues to grow, innovate, and thrive in a fast-paced market.
There is a natural exchange of ideas across the group, with teams regularly connecting to share insights on sustainable materials, consumer trends, and digital innovations. This cross-pollination means our brands do not just rely on their own expertise, but actively draw on the collective brainpower of the entire organisation. We inspire one another, celebrate shared successes, and tackle challenges together.
This energy extends far beyond the individual labels, as our central HVEG Group teams play an essential role in keeping everything moving forward. By combining our strengths and sharing knowledge so freely, we ensure that every brand in our portfolio continues to grow, innovate, and thrive in a fast-paced market.
Why you’ll love working with us
Joining HVEG Brands means working with labels that have a distinct personality. From internationally established fashion labels to fast-growing lifestyle brands, every name in our portfolio possesses its own audience, aesthetic, and ambition. This variety keeps the work exciting, ensuring that no two days ever look the same.
We genuinely welcome fresh initiatives, giving good ideas the immediate backing they need to succeed. Whether your focus is shaping a new collection, launching a digital campaign, or developing a commercial strategy, your input directly impacts the growth of the brand.
While each team carefully guards their label's unique identity, you are never operating in isolation. Colleagues actively reach out to share experiences, brainstorm, and celebrate wins together. Because every brand does things slightly differently, you constantly pick up new insights from around the business.
Ultimately, you enjoy the best of both worlds: the creative, energetic vibe of an independent brand, backed by the stability and resources of a major international group.
We genuinely welcome fresh initiatives, giving good ideas the immediate backing they need to succeed. Whether your focus is shaping a new collection, launching a digital campaign, or developing a commercial strategy, your input directly impacts the growth of the brand.
While each team carefully guards their label's unique identity, you are never operating in isolation. Colleagues actively reach out to share experiences, brainstorm, and celebrate wins together. Because every brand does things slightly differently, you constantly pick up new insights from around the business.
Ultimately, you enjoy the best of both worlds: the creative, energetic vibe of an independent brand, backed by the stability and resources of a major international group.
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What it's really like to work at HVEG Group
Life at HVEG Group is energetic, collaborative, and fast paced. Fashion never stands still, so neither do we. Collections, sourcing, logistics, and fresh ideas keep things moving every single day. You’ll work somewhere initiative genuinely counts, where decisions are made quickly and ownership is real. Teams work closely together across brands, disciplines, and locations, and there is always room to grow. It is hands on, dynamic, and never boring, a place where motivated people feel right at home.
