Great products deserve great visibility — and a touch of Magic.

A high-impact campaign launch, a strategic activation with one of our key accounts, or a targeted mailing that hits the mark every single time: as our Online Marketeer at MAGIC Bodyfashion, you are the driving force connecting every piece of our online strategy.
In this role, you drive performance across both our B2B and B2C channels, keeping a sharp eye on how MAGIC presents itself across all digital touchpoints. Your main focus lies on B2C: roughly 75% of your week is dedicated to consumer-facing channels, with 25% allocated to B2B. From Shopify and Klaviyo to the digital storefronts of our key retail partners, you ensure campaigns are effectively adapted, launched seamlessly on schedule, and fully aligned with our brand identity. And post-launch? You dig into the performance metrics to pinpoint what resonates and unlock new avenues for growth.

What you will do as an Online Marketeer

From initial campaign concepts to full rollout, you own the process and ensure execution online is spot on. Working closely alongside the marketing team, Marketing Manager, and Content & Social Media Marketeer, you will shape campaigns and commercial activations. Together, you will build the marketing roadmap; you then take full ownership of translating, scheduling, and briefing these initiatives across all B2C and B2B channels.

You will collaborate directly with key retail partners, such as Wehkamp, ABOUT YOU, bol, and de Bijenkorf, on commercial opportunities and promotions. In addition, you will brief our central e-commerce team to guarantee flawless execution across every channel.

Your impact as an Online Marketeer goes well beyond execution. You will map out our B2B customer segments, leverage data to refine campaign targeting, and evaluate campaign performance post-launch. As a result, you always stay ahead of the curve, know what is happening in the market, and spot key opportunities to continuously scale our online marketing.

As an Online Marketeer you will:

• Partner with the marketing team to establish the marketing calendar, owning the digital rollout, scheduling, and briefings for campaigns, activations, and key commercial moments.
• Coordinate online campaigns and activations with key accounts like Wehkamp, ABOUT YOU, bol, and de Bijenkorf, ensuring high-impact brand presentation on their platforms.
• Safeguard brand consistency for MAGIC across our own B2C channels, B2B platforms, and partner collaborations.
• Co-develop campaign themes, strategy, and messaging alongside the Marketing Manager and Content & Social Media Marketeer.
• Build and execute targeted B2B and B2C email marketing flows in Klaviyo, mapping out customer segments to deliver increasingly tailored communications.
• Manage our D2C channels and Shopify platform, ensuring all assets, promotions, and campaigns go live accurately and right on schedule.
• Brief campaigns to HVEG Group’s central e-commerce team, supervising and quality-checking execution from start to finish.
• Manage and optimise paid advertising campaigns across Meta, Google Ads, and other key platforms, actively overseeing budget allocation across channels.
• Analyse cross-channel campaign metrics and convert performance data into actionable improvements.

What do we offer?

• A gross monthly salary between € 3.700,-  and € 4.000,- (scale 7 of the HVEG job and salary structure) for a full-time position, depending on your experience and qualifications.
• A contract of 32-38 hours per week.
• Flexible working hours and hybrid working options. Because you will be working closely with the marketing team in Almelo, spending regular time on-site at the office is essential to us.
• An 8% holiday allowance, 25 days annual leave, plus 3 additional MAGIC days.
• A comprehensive pension scheme.
• Plenty of opportunities for personal development through the HVEG Academy.
• Access to OpenUp for mental wellbeing, coaching and personal development.
• A contribution towards your gym membership through our corporate fitness programme.
• Discounts on your health insurance through our collective healthcare plan.
• A contribution towards prescription glasses (via ‘Bril van de Zaak’)
• Staff discounts on HVEG brands.
• ‘Summer Hours’: the flexibility to finish work at 12:00 on Fridays throughout June, July, and August.

What you bring to the role

You combine commercial drive and creative flair with structural rigor and a focus on metrics. Getting a campaign live gives you energy, but analysing performance data to refine the next iteration is what truly drives you. You bring several years of online marketing experience and feel confident managing multi-channel initiatives independently.

You bring:

• Several years of relevant work experience in online marketing, e-commerce, or a closely related role.
• Hands-on experience with Shopify, with Klaviyo expertise considered a strong advantage.
• Practical experience managing paid ad campaigns and budget allocation across Meta, Google Ads, and related platforms.
• A clear understanding of the distinct dynamics between B2B and B2C marketing, with the agility to adapt messaging to different target audiences.
• Strong analytical capabilities with a knack for turning data into concrete performance gains.
• Exceptional organisational skills with the ability to manage multiple campaigns and activations simultaneously.
• Professional fluency in both Dutch and English (written and spoken).

Interested?

Would you like to drive the visibility and growth of MAGIC Bodyfashion? And will you bring that extra touch of MAGIC as our Online Marketeer? Then we would love to hear from you!

Whether you are joining us from outside the organisation or looking to take the next step in your career within MAGIC Bodyfashion, you can apply via careers@hvegcareers.com, get in touch with Arianne on +31 6 10230958, or simply send a WhatsApp message if that is easier. I am more than happy to answer any questions you may have.

Diversity & inclusion

At HVEG Fashion Group, we believe in the power of diversity. We welcome applications from everyone, regardless of age, gender identity, sexual orientation, ethnic background, religion, or (dis)ability. Different perspectives, backgrounds, and experiences are what drive us forward. We’re committed to fostering an inclusive environment where everyone feels valued, empowered to be themselves, and supported in their continuous growth.